About us

"If you want to go fast, go alone. If you want to go far, go with someone."

We're doing exactly what we enjoy and understand. Together with our entire team, we want to give you the best service in online advertising that we can. It's worthwhile for us to join forces to share quality, share experience, increase efficiency and ensure you, our clients, get the best results and digital marketing performance.

Check out our photo medallions.

Lukáš Král

Lukáš Král (Senior PPC specialist, agency founder)

I'm one of the co-founders of the agency, I've been in the online marketing industry since 2010 and have specialized in paid PPC advertising since the beginning, which I consider to be a royal discipline. I gained my experience in leading Czech online agencies. My goal is to take care of the client's online-marketing so that he can focus on his business and customers. I have run campaigns for dozens of the biggest clients in the Czech Republic, for example (T-Mobile.cz, KASA.cz, CeskaSporitelna.cz, Mountfiled.cz and others).

Jakub Herrmann

Jakub Herrmann (Senior PPC specialist, agency founder)

I have been working in PPC advertising since 2012. First I worked in an agency and around 2014 I decided to go "freelance". I primarily focus on performance campaigns on Google, Seznam.cz and also Facebook. We can meet at conferences, which I actively participate in. I also give presentations, e.g. at Barcamp, Czech online expo and others. I was interviewed thoroughly by Mladypodnikatel.cz.

Aleš Havránek

Aleš Havránek (Senior PPC specialist)

I've been doing PPC advertising since 2015, when I finished my studies at the University of Ostrava - Applied Informatics. I gained experience in the online environment at the Religis agency and then as a freelancer. I gained further experience by co-founding the e-shop Dreamly.cz. Since my beginnings, hundreds of clients and thousands of campaigns with million-dollar budgets have passed under my fingers. Since 2017, I joined forces with PLACEMENT agency. Currently, under the PLACEMENT brand, I help customers find what they are looking for online.

At Placement I am responsible for: set-up and optimization of advanced PPC campaigns with a focus on performance.

Favorite campaign type: search, product.

Vít Kahánek

Vít Kahánek (Analyst and PPC specialist)

I've been interested in online marketing since 2016, and a year later I started specializing in PPC advertising. At Placement, I learned how to do PPC well and I try to translate the experience I've gained into the growth of each client and the value of their goals. I try to catch and understand all the new developments in this field to get the client ahead of the competition. I also love statistics and enjoy reading through the data to find gaps and opportunities. Recently, I've also become interested in automation, which is increasingly impacting the PPC advertising industry.

At Placement, I'm responsible for: set-up and optimization of advanced performance-focused PPC campaigns, the technical side of PPC issues, and in-depth data analysis.

Favorite campaign type: product, dynamic search.

Nikola Holušová

Nikola Holušová (Specialist in commodity graders and PPC)

I've been doing online marketing since 2014. I started in an agency where I was primarily responsible for product comparisons and copywriting. I use Mergado and Biddingmanager for management and am also a certified partner of both tools. I have been working at PLACEMENT.cz since March 2019 and I have added PPC campaign management to my knowledge.

In Placement I am responsible for: optimizing advertising on comparison sites, setting-up and optimizing PPC campaigns.

Favorite campaign type: search.

Lukáš Knoflíček

Lukáš Knoflíček (Senior PPC specialist)

I've been doing PPC advertising since 2017 and I'm always looking for new challenges, information and gaining experience. My favourite thing to do is to run performance campaigns and clients that I can push further and help them grow. PPC advertising is fascinating to me because it is constantly changing and there is always room for improvement.

At Placement, I'm in charge of: setting up and optimizing campaigns, working with budgets.

Favorite campaign type: product, search, video.

Filip Šamárek

Filip Šamárek (Copywriter and PPC specialist)

I've been doing copywriting and PPC since 2018. That's when I started with web copy and campaigns for a security agency. Starting from scratch meant a lot of learning. But training, certifications and advice from experienced people quickly moved me forward. I dove deeper and deeper into the copy and PPC waters. Eventually, working for one client wasn't enough. To tap into my potential and gain more experience, I moved to Placement. Since 2020, I've been here writing copy and managing campaigns for clients day in and day out.

At Placement I am responsible for: copywriting e-shops and websites, blog management, PPC campaign management.

Favorite campaign type: search.

Jiří Grygera

Jiří Grygera (Facebook and PPC specialist)

I have been doing PPC advertising in an agency since 2016 and freelancing since mid-2018. At PLACEMENT.cz I am mainly responsible for performance campaigns in Sklik, Google Ads and Facebook. When managing PPC campaigns, my priority is to ensure that the campaigns meet the client's desired goals.

In Placement I am responsible for: set-up and optimization of PPC campaigns, management of ads on social networks.

Favorite campaign type: content, product.

Eliška Michálková

Eliška Michálková (Marketing specialist)

I got into marketing in college when I was attracted to the diversity of the field. During my studies, I had the opportunity to participate in marketing events at the University of Mines as part of the Career Centre team. It was in Placement that I got more insight into the online environment. I threw myself into PPC campaigns, but we soon discovered that I felt more like a fish in water when it came to organising, planning, coordinating and setting strategy. Therefore, my range of activities expanded.

At Placement I am in charge of: strategy, marketing and emailing.

My favourite type of campaign: product campaigns.

Marie Uhrová

Marie Uhrová (PPC specialist)

I fell into marketing while studying at university, where I majored in marketing and business. My first marketing steps led me down the copywriting path, but I soon found out that I didn't want to stick with it. In 2019, I discovered the world of PPC advertising, which intrigued me with its diversity - I can use both my copywriting experience and my fondness for numbers and graphs. I specialise in Ads and Sklik campaigns, and most of all I enjoy finding new opportunities for advancement and development in clients' campaigns.

At Placement I am responsible for: set-up and optimization of PPC campaigns.

Favorite campaign type: search, content.

Lukáš Nemček

Lukáš Nemček (PPC specialist)

I got into marketing in high school and then in college, where I studied this field. I started with PPC advertising in 2019. I was mainly interested in it because of the work with data and its analysis and automation of processes. I started as a self-taught. I was taking care of Facebook advertising in one traffic. I understood that this was the path I wanted to take. Subsequent career steps led me to Placement, where I expanded my horizons to other systems like Google Ads and Sklik. I enjoy seeing our clients grow in performance and fulfill their potential through PPC.

At Placement I am responsible for: set-up and optimization of SK campaigns.

Favorite campaign type: content.

Natálie Sebralová

Natálie Sebralová (Marketing specialist)

My dream was to do a job that was creative and diverse, and that's what I found at Placement! I've always been more of a creative person than a mathematician, so in college I tried my hand at working as a copywriter for an e-commerce site, which led me into the world of real marketing. But after a while I felt I needed a change, so I reached out to Placement, where no day is the same. My passion is graphic design and photography, so I take care of social media accounts, create graphics for PPC campaigns, Social Ads, e-commerce banners and more. I also manage PPC ads for our clients and constantly keep an eye on current trends, which I then put into practice!

At Placement I am responsible for: social media, graphic design, PPC.

Favorite campaign type: content, search.